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In Full Bloom with BLUNT Umbrellas

24 Feb, 2022

Introducing our Full Bloom Blunt Umbrella, a new collaboration for 2022 between Wallace Cotton and Blunt Umbrellas. Combining one of our most loved floral patterns and the innovative engineering of Blunt Umbrellas, we’ve created the Full Bloom Blunt Umbrella – a beautiful must have accessory for this season. With a perfect blend of florals and functionality, we will brighten stormy skies and keep you dry in style this season.

Collaborating with Blunt Umbrellas was an exciting opportunity to work with another favourite Kiwi brand to create a stunning product for our customers to enjoy. With beautiful blooms, impeccable attention to detail and built to last, the limited edition Full Bloom Blunt Metro Umbrella is the ideal companion for being out and about in all kinds of weather. A handy compact size for your car, sports bag or handbag and beautifully packaged for effortless any occasion gifting.

We worked together to create the beautiful, practical and perfectly gift-able Full Bloom Blunt Umbrella.

We chatted with Paula Wallace about what it meant to collaborate with another kiwi business.

Q: How did the collaboration with Blunt Umbrellas begin?
A: Both our UK operations managers met at an NZTE function in London and came up with the idea to collaborate on a Wallace Cotton Blunt Umbrella.

Q: How did you choose which one of your beautiful designs to use for the collaboration?
A: We initially tried a few of our most popular floral prints and decided on the darker Full Bloom as it looks great with clothing and winter coats.

Q: What did it mean for your business to collaborate on a product with another favourite kiwi brand?
A: It was fun and exciting to work with an innovative brand like Blunt, and to see our beautiful prints cheer up a stormy day.

Blunt creates unique umbrellas with unparalleled performance that stand the test of time and hurricane strength winds.

Blunt Umbrellas have transformed the humble umbrella by combining superior engineering with beautiful design. Blunt Umbrellas are renowned for their collaborations with local artists and designers. We asked Blunt founder Grieg Breber, about what it meant to collaborate with Wallace Cotton.

Q: How do you choose which brands to collaborate with?
A: It’s integral for Blunt to partner with brands who have values closely aligned to our own. Blunt values quality products that stand the test of time, a beautiful design aesthetic and brands that are doing their part for the betterment of the planet. Wallace Cotton have an aligned set of values in their beautiful design, use of organic and natural fibres and a focus on sustainability. The partnership was a great fit for us and one that we’re excited to see come to life.

Q: What have you enjoyed most about working with Wallace Cotton?
A: Working with Wallace Cotton has been a seamless experience, bringing together two best-in-field brands. The most gratifying part of this collaboration for me is the way in which the owners, and their families, are still deeply involved in their business. It has felt like the coming together of two families with a mutual respect and alignment of direction, a truly wonderful partnership.

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