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1. Enduring quality

Quality is important to us. We love creating bed linen, homeware and clothing that is made to last. Carefully sourced from sustainable suppliers and growers around the world, we use the very best natural fibres for our textiles. From organic cotton to pure linen, these beautiful quality fabrics are comfortable, luxurious and kinder on the planet.

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2. Beautiful designs

Beautiful designs are at the heart of Wallace Cotton. We love producing creative, vibrant and stunning designs for our customers. We combine classic and timeless designs with exquisite seasonal prints and textures, to complement each other and our current range. This way our customers can add to their linen each season, building a cohesive collection of beautiful quality product, all designed with love in NZ.

Discover our designs

3. Everyday luxury

We believe in living with a little luxury every day. Our collections are designed for everyone to enjoy a touch of beauty and comfort at home. Create a restful sanctuary with our sumptuous sheets and beautiful bed linen to experience everyday luxury.


4. Our sustainable journey

As textile producers we feel it is our responsibility to be sustainable and to minimise our impact on the environment. We are continuously improving every process to become more sustainable, from the way we design a range, our production and packaging methods, reducing emissions through to what ends up in the wastepaper basket in head office, so we can tread lightly on our precious planet.

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5. Proud to be Kiwi

We are a homegrown family-based business with an incredibly passionate team. This passion extends to the experience our customers receive, with prompt and welcoming service both instore and online. We pride ourselves on having a strong sense of family culture and community, where our people and customers feel supported, respected and valued.


6. Our gift to you

With every purchase our customers receive a free Wallace Cotton drawstring laundry bag. Our laundry bags are made using our beautiful seasonal prints and are much loved by our customers as collector’s items. Since 2006, our laundry bags have been re-used for many purposes including for organising and storing bed linen, as handy carry bags for shoes and ideal for organising adaptors, toiletries and of course laundry, in your suitcase.

See The Laundry Bag