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About UsWelcome to Wallace Cotton
Who we are:
Our family-based company is owned by Bill and Paula Wallace, a couple who have been working in the textile industry for many years. Bill is a business manager and Paula has been designing textiles since a teenager, so together they had a dream to build a bedlinen business based on beautiful, quality cotton. The opportunity arose in 2006 to launch Wallace Cotton as a mail order catalogue/website retail business. The business began with a large investment in stock and marketing and no customers. Wallace Cotton quickly became known and loved by Kiwis and along the way we have gathered a fantastic team of staff who all share our passion for beautiful homeware and who are commited to providing outstanding customer service. We now have over 25,000 customers around Australasia, along with some loyal followers in the northern hemisphere, who love shopping online with our website and keeping updated with our e-newsletters. There are currently 2 Wallace Cotton stores in Auckland. The Teed St Newmarket store opened in January 2009 and has met all our expectations and visions thanks to our fantastic staff.
The Wallace Cotton philosophy is all about creating beautiful home textiles for our customers, whether renovating, nesting, buying, selling, entertaining or down-sizing. We know how fabric can change the mood of a room, and affect people’s moods as well, (doesn’t your heart beat faster when you see a gorgeous cushion or the perfect print?) We keep a worldly eye on the latest decorating trends, so that our linen range will harmonise perfectly with your interior design.
Our photography is designed to evoke the spirit of each range, and we have been extremely lucky in finding stunning locations for our shoots. There is a bit of magic that happens when the textiles and product design process has been finalised, then the perfect location pops up! We use the wonderful Charlie Smith to photograph our ranges, who has amazing talent in both photography and art direction. Most of our extended family and friends help out as models, stylists, supplying locations or in production. We love family and friends! Each seasonal collection is designed around a selection of gorgeous new pieces, as well as classic bedlinen that has become the heart of our collection so that customers can re-order their favourites.
What’s next? Our aim is to evolve and expand the Wallace Cotton range, and to enhance the online and in-store shopping experience. Watch out for more Wallace Cotton stores to open and for new functions to be added to the website. Of course there will be more designs and catalogues to dream up each season, and if it all works to plan, Wallace Cotton will continue to develop and grow internationally.
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