Our History

It began with a Duvet cover that Paula made for a friend and resulted in one of New Zealand’s fastest growing homeware brands. That first Duvet cover was so well loved that Paula, who has been designing textiles since she was a teenager, and Bill, a business manager, were inspired to start a bed linen business based on beautiful quality cotton.

Back in November 2005 our first catalogue was posted to a few hundred, consisting largely of family and friends.  We now have a huge database across New Zealand and Australia, have opened 5 successful retail stores (with plans for more in the pipeline), are stocked in 6 concession stores and our online business is thriving. The much-anticipated seasonal catalogues have become an iconic feature, with customers inspired by our beautiful New Zealand locations.

The range has grown and evolved over the years but we continue to design all products here in New Zealand. Each year we travel the world to source the best manufacturers to produce our seasonal collections.

The Wallace Cotton Team has also grown but our founding values are still at the heart of the business today. We are a family company with a passion for beautiful homewares - integrity, trust and authenticity is evident in everything we do.

As it all started with a gift, so it continues. Whenever you shop with us online or in one of our stores, you will receive a gift of a free cotton laundry bag.


Our Philosophy

Our philosophy revolves around one simple question “Will our customers love it?”

Love and attention is applied to every step of the design process. We create classic and enduring collections which harmonise perfectly with your décor and lifestyle. We are passionate about making our customers feel special, delivering beautiful designs, outstanding quality and a superior customer shopping experience. Affordability is important to us and we always ensure our quality products represent great value for money.

Paula & Bill Wallace

“Wallace Cotton products provide a little touch of luxury living everyday”
Customer Review 2013