It began with a Duvet cover that Paula made for a
friend and resulted in one of New Zealand’s fastest growing homeware
brands. That first Duvet cover was so well loved that Paula, who has
been designing textiles since she was a teenager, and Bill, a business
manager, were inspired to start a bed linen business based on beautiful
Back in November 2005 our first catalogue was posted to a
few hundred, consisting largely of family and friends. We now have a
huge database across New Zealand and Australia, have opened 6 successful
retail stores (with plans for more in the pipeline), are stocked in 8
concession stores and our online business is thriving. The
much-anticipated seasonal catalogues have become an iconic feature, with
customers inspired by our beautiful New Zealand locations.
The range has grown and evolved over the years but we
continue to design all products here in New Zealand. Each year we travel
the world to source the best manufacturers to produce our seasonal
The Wallace Cotton Team has also grown but our founding
values are still at the heart of the business today. We are a family
company with a passion for beautiful homewares - integrity, trust and
authenticity is evident in everything we do.
As it all started with a gift, so it continues. Whenever
you shop with us online or in one of our stores, you will receive a gift
of a free cotton laundry bag.
Our philosophy revolves around one simple question “Will our customers love it?”
Love and attention is applied to every step of the design
process. We create classic and enduring collections which harmonise
perfectly with your décor and lifestyle. We are passionate about making
our customers feel special, delivering beautiful designs, outstanding
quality and a superior customer shopping experience. Affordability is
important to us and we always ensure our quality products represent
great value for money.
Paula & Bill Wallace
“Wallace Cotton products provide a little touch of luxury living everyday”
Customer Review 2013